You searched for: "Category Management"

The results has been filter on Tags containing Customer Needs.
ANA has found 2 results for you, in 376 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Lida Huji
November 11, 2018
×

Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age-9465


Magazines

Revue Française du Marketing 2002 (N. 189/190)

L'idée clé du début du 21 siècle est qu'un retour aux sources est indispensable et que la vocation première du marketing reste laconnaissance du client et la compréhension de ses attentes.«Que veut le consommateur? Que dit-il de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2002
×

Citation

, A. (2002a, October 01). Revue Française du Marketing 2002 (N. 189/190). ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-189-190-